Sunday, July 25, 2010

Unveiling the Official Logo for 37th SSEAYP 2010 Singapore Contingent

Key Inspiration
  • Magazine Outlook/ Fonts
  • Fuji Maru Ship
  • Unique & Distinct - Spiral Waves
  • Japan/SEA – Green land and Blue sea
  • Youthful & Vibrant Core Colours – Green/Blue

Core Imagery – Fuji Maru
  • A frontal view of a ship is the main design of this logo, and it represents the Fuji Maru which is home & ever present in our SSEAYP journey.
  • The Fuji Maru is bringing all of us youth from Southeast Asian countries and Japan together, and it helps to promote international relations between participating countries.
  • In the design, the ship is centrally located which represents how the Fuji Maru is ever present, and even in turbulent times the Fuji Maru exists to promote mutual understanding, and continuous friendship among the diverse participants.
  • It is like the anchor that holds all of our international friendships together.

Core Imagery – Spiral Waves
  • The spiral waves represent the sea and the wave that will bring us across South East Asia and Japan. It also represents the wave of people and friendships that will come rushing towards us throughout the programme.
  • A wave is not discriminatory and it will be swept by everything in its path regardless of race, language, religion, nationality, age and background. It is a reminder that we are in this together and only together will we make it a resounding success.
  • In addition to that, it is also a reflection of how Singapore has its roots as a migrant nation and till today, still continues to welcome migrants to our shores. The waves are a reminder of how our forefathers left their homeland and came to our shores by sea.
  • Incidentally, Singapore is also known to be a Garden City. As such, the waves can also be seen to be spiral flowers sprouting outwards. These flowers represent the passionate bloom of youth and the beauty and promise that each of us hold within us as PYs on SSEAYP.
  • Unique and distinct waves representing harmony amidst individuality & diversity. This also represents the various ethnic societies of Singapore.
  • The 11 spiral waves also represent the ten Southeast Asian countries & Japan.

Concept: Sherry, Dayanaa, Siti, Ethel, Shere, Weiwen, Wei Siang, Jed.
Design: Jed Senthil.

No comments:

Post a Comment